Mission Statement
Regional Reps Corp., founded in 1956, is a sales representative for Radio stations. Our mission is to maximize opportunities and revenues for our client stations from sources they cannot profitably pursue individually. Our mission requires our commitment to providing advertisers and advertising agencies with responsive, thorough and consistent service. Not only do we serve as an advocate for our stations with advertisers and agencies, we are an advocate within our client stations with the goal of delivering the maximum return on investment for our mutual advertising customers.
Regional Reps recognizes the key role played by our colleagues within the company. As a sales representative, our major assets are our relationships with client stations and with advertising executives, our creative sales skills and our ability to solve problems. These assets exist entirely within the men and women employed by the company. Thus, Regional Reps is committed to seeking out the best people, training them properly, providing opportunities for them to grow and rewarding them appropriately.
Regional Reps Corp. places the highest value on its reputation. The company strives to be viewed by our client stations as an effective and profitable extension of their sales forces; by our advertising customers as a knowledgeable, reliable, honest resource; by our employees as a desirable employer, sensitive to their concerns and responsive to their needs. The company, in all endeavors, seeks to maintain and enhance our reputation for effectiveness, integrity, and positive contributions to our industry.
