New Media 101
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Friended
Do you hear those words and feel like you’ve just stepped into an
alternate reality? Do U KWIM? (that’s text-speak for “Do you
know what I mean”)
Have you heard about all of these great new ideas that “everyone
else” is making money with, and you just can’t seem to make
it happen? Not sure what else you can do to “wow” current
or prospective customers outside of a great deal on a spot schedule?
It is getting harder and harder to break through the clutter to reach
people in meaningful ways; consumers today don’t want to be “sold
to,” they want to choose the methods and vehicles from which they
get their marketing. With the explosion of venues like youtube and myspace,
viral marketing has just as much credence as a Radio schedule or Newspaper.
These new marketing avenues aren’t just for “those young kids;” more
and more of these types of advertising are marketed to the 25+ demographic.
So how do we embrace into this new technology? How do we become the vehicle
from which people want to receive marketing and communications? A lot
of people try to “do digital,” while the people that respond
to this type of marketing “are digital.”
To start, I am putting together a “menu” of available ideas
and services that you can present to your local clients. Each item will
be affordable, turn-key and a la carte; no complicated sales pitches,
paperwork or reporting. Your sellers will be able to hit the streets with
a barrage of new ideas that require very little prepping or training.
Do you have a new media idea that you just don’t know how to implement?
We want to help! We have a lot of resources available to turn up the heat
on your half-baked ideas. Drop me a line and we’ll set up a time
to talk. TTYS (Talk to you soon).
Shayna
Shayna@regionalreps.com
216-535-3969
