Station Testimonials
Marcia Simon, National Sales Manager, Powell Broadcasting:
Powell Broadcasting is a six-station cluster, and began working with Regional Reps in December of 2008. Our relationship was kicked off with a market visit by Doug and Kirk during a bitterly cold spell in early January. None of us (with over 26 years in the market) could ever remember a market visit by the rep firm before!
The most striking difference between Regional Reps and other rep firms I’ve worked with is their sales structure. Having A/E’s continually making calls on the planners, media directors, and buyers allows for the opportunity to tell our stations’ stories; and truly pitch our stations prior to a buy coming down…a time when agencies are more inclined to listen. And having knowledgeable Account Managers handling the day-to-day, need-it now avails, negotiating, and attendant paperwork provides agency buyers with a great level of service.
The effectiveness of this strategy is reflected in growth in our rep agency business this year on several of our stations. We have already achieved in the first two quarters of 2009 the same rep revenue totals we had for all of 2008 on these stations. If Regional Reps can achieve this type of growth in the current economy…I can’t wait to see what can be accomplished in the future!
Dave Glass, VP/Director of Broadcast, The Findlay Publising Company:
Our association with Regional Reps transcends any typical business relationship. We've been working together since day one, literally, going on 53 years. We have a high-trust partnership, something that we work hard to maintain. In good times, and in not so good times, I am confident that our stations are showcased, and we are always made to feel significant.
At the end of the day, we share a common vision: the passion to sell Radio's compelling advantages, and getting results for our clients.
Regional Reps continues to deliver for our group.
Tom Klein, CEO, BAS Broadcasting Ohio:
BAS Broadcasting owns and/or operates 8 radio stations in Ohio. We find our relationship with Regional Reps to be very effective and cost efficient.
We consider them an extension of our sales staff, feeding them all of our local sponsorship opportunities.
We've utilized them to go after dealer groups using our local dealer relationships as a foundation. We would recommend them to any small and medium market owner who wants to get a piece of the regional and national dollars in our unrated markets...
Al Sergi, GM/Owner, Sutton Media:
Regional Reps has helped our stations open doors to new business that we could
not have found otherwise on our own. Their contacts and relationships with large
agencies and buyers is a big plus for us. If any regional or agency buys are being
made in our area, we can count on Regional Reps presenting us to the buyers.
It's like having expert sales representatives making calls nationwide on our behalf.
Keep up the great work!
Jim Embrescia, President & CEO, Media One Group, LLC:
I have been doing business with Regional Reps since 1984. The company and salespeople have consistently performed our sales function in many markets for over twenty radio stations in four states to date. I would highly recommend the company as an extension of your local sales department.
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